A Team of Highly Competent Management Consultants, Corporate Trainers & Experts

Peter Chan, Senior Consultant

Mr. Peter Chan, Senior Training Consultant

Mr. Peter Chan

Senior Training Consultant

Peter Chan is working as a management consultant and trainer, specializing in strategic brand management, organizational development and change management. He has 30 years of progressive management experience in marketing research, marketing, sales, business development and general management.

Peter has held various senior executive positions with several US and European multinational corporations as well as a Hong Kong Chinese company in several markets in Asia. Since 1986, Peter was heavily involved in the China market, holding the positions as Director of Marketing and later Director of Business Development for RJR Nabisco China. In the following 10 years, he succeeded in building up several brands and implemented several joint ventures and business development projects.

From 1998 to 2001, Peter stationed in Shanghai working as the Country General Manager for Chupa Chups, a Spanish confectionery company. He succeeded in turning around the business and setting up a new manufacturing facility from green field.

In 2002, Peter joined Fairwood, a Hong Kong listed company operating a chain of fast-food and concept restaurants, as Senior Vice President. He was invited by the Chairman specifically to rejuvenate the Fairwood brand, with overall responsibilities for corporate strategic management, corporate brand marketing and China business development. Peter succeeded in rejuvenating the brand through establishing the vision and mission of the company, reconfirming the core values and processes of the company, redefining the new operation and service standards and in training and aligning the staff in delivering the desired service standards. The Company reversed a 6-year losing trend to turn profitable in 2004. Share price of Fairwood increased from HK$0.7/share in 2003 to over HK$10/share in 2007, and has since remained at that level.

Peter started his consultancy work in 2004. Companies with which he has worked include Children Cancer Foundation, China Lights and Power, Citibank, Deloitte, Fairwood, Intercoop, New World Mobile and Shangri-La Hotels and Resorts. Over the years, he has delivered numerous trainings on leadership, communication, selling, team building and change management.

Peter holds a BA in Statistics and Geography from the University of Hong Kong and an MBA from the Chinese University of Hong Kong.

Mr. Peter Chan's Qualifications:

  • MBA, Chinese University of Hong Kong

  • BA in Statistics and Geography, University of Hong Kong

  • Former Senior Vice President for Fairwood Holdings and Country General Manager for Chupa Chups, with ample experience in corporate strategic management